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Branding a revolutionary medical technology to prepare the interventional cardiology market for a new era of drug-eluting stents

Client:

Conor Medsystems

Brand:

RES Technology

Building another #1 dermatologist-recommended Neutrogena brand by raising the standard and forever changing the face of the daily moisturizer market

Client:

Neutrogena

Brand:

Healthy Defense Daily Moisturizer

Developing, launching, building, and defending one of the most consistent and successful global specialty pharmaceutical brands ever

Client:

Actelion Pharmaceuticals

Brand:

Tracleer

Repositioning and relaunching a second-line inhaled pulmonary arterial hypertension (PAH) therapy by linking the brand's unique method of delivery to the end patient benefit

Client:

Actelion Pharmaceuticals

Brand:

Ventavis

Propelling a drug-design pioneer out from behind the scenes and into the forefront of biopharmaceutical leadership

Client:

PDL BioPharma

Brand:

Corporate

Convincing oncologists and transplant specialists that the precise and predictable dosing of an IV conditioning agent can lead to improved patient outcomes

Client:

PDL BioPharma

Brand:

IV Busulfex

Staying one step ahead of the competition by aligning key brand benefits with the rapidly changing dynamics of today's acute myocardial infarction (AMI) market

Client:

PDL BioPharma

Brand:

Retavase

Leading the charge for improved awareness and diagnosis of one of the rarest genetic diseases in the world

Client:

BioMarin Pharmaceutical

Brand:

Naglazyme

Demonstrating why one ENT surgical technology is the premier approach by using the surgical tools themselves to delineate the points of difference

Client:

ArthroCare ENT

Brand:

Coblation

Increasing share of voice by developing an international consumer website as the go-to resource for medical advice and information about nonprescription treatments for stubborn scalp conditions

Client:

Neutrogena

Brand:

T/Gel

Building the foundation for a billion-dollar global brand by creating and owning the visual and verbal nomenclature of an entirely new class of medication

Client:

Actelion Pharmaceuticals

Brand:

Endothelin Science and Tracleer